Mr. Long Term Care
Let Care be our Long Term Commitment
I can safely say that the purchase of my LTC insurance was the wisest and most forward-thinking, financial decision of my life. - Mr. LTC

Do your know someone who required or will soon require long term care?
"After age 65, Americans have more than a 70% chance of needing some form of long-term care."
-American Society on Aging

"An estimated 12.1 million Americans need assistance from others to carry out everyday activities."
- As noted on

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Mr. Long-Term Care's Story - Part 1

Take it from someone who knows Martin Bayne, the original founder of, began as an agent selling long-term care insurance, bought a policy himself, at the age of 45 was diagnosed with Parkinson's disease and began seeing the benefits of having long-term care insurance, and is now an avid advocate for the Long-Term Care Industry.

Few people understand the ins and outs of the Long Term Care Industry and advocate intensely for reform more than Martin K. Bayne, also known as "Mr. Long-Term Care." A graduate of the Massachusetts Institute of Technology, and a former Long Term Care insurance agent, Mr. Bayne had already started taking the industry to task when, in 1995 at age 45, he was diagnosed with Parkinson's disease. Firsthand knowledge of the problems faced by Long Term Care consumers only added fuel to his fire and drove him to build this website,, into one of the Internet's most comprehensive sources of ltc information.

Martin is an accomplished writer, advocate, and is one of the foremost authorities on Long Term Care and the need for Long Term Care insurance. Mr. Bayne has been honored for his pioneering achievements in building awareness for the need for long term care protection for all Americans and was recently bestowed with the Golden Harvest Award for lifetime achievements in furthering Long Term Care.

Long Term care AwardLifetime Achievement Recognition

The GHA for Lifetime Achievement is an award that recognizes an individual whose career has impacted the industry and/or the public at large. The first GHA Lifetime Achievement Award is bestowed upon Martin K. Bayne. (Mr. Long Term Care) Mr. Bayne has been honored for his pioneering achievements in building awareness to the need for long term care protection for all Americans.