Looks like Manulife's first entry in the LTCI market. I wonder where John Hancock fits in to the equation?
Arthur
MANULIFE ENTERS LONG TERM CARE INSURANCE MARKET WITH PRODUCT FOR AFFINITY AND ASSOCIATION GROUPS
BOSTON, March 11 /PRNewswire/ -- Manulife Financial Corporation announced the first long term care insurance product to be offered by Manulife Insurance Company. The product, specially designed for affinity and association markets, will be introduced later in the year.
As part of the launch, Manulife has entered a marketing and distribution agreement with American Insurance Marketing Services (AIMS), a large marketing and distribution organization specializing in LTCI sold in the affinity segment. AIMS has been very successful developing and distributing products in this market for Monumental (Aegon) which recently announced its exit from the long-term care insurance marketplace
